Keds have been around since 1916, with a reputation for quality and style. They have now introduced their Green Label for those who are environmentally conscious. These cute and comfortable canvas shoes are well made using 100% organic cotton and 20% recycled rubber soles. They even go so far as using 100% recycled PET (water bottles) for their shoes laces. Fashioning a number of great colors (non toxic dye of course) they will go with any outfit. Their inner soul has extra cushioning which make them super comfortable for the long day wearer. And as part of their commitment to a greener earth, Keds has partnered with Arbor Day Foundation to plant a tree for every pair of Keds Green Label sold in 2009.